Simplify the complicated and focus on what matters
Know what’s happening and understand the decision making process.
Understand how it affects you, and what you can do to influence policy constructively
Put across your point of view in the language that decision makers understand
Make suggestions proactively and positively – don’t be a no-sayer
Understand the role and importance of stakeholders and civil society
Build bridges between people and consequently organisations
Contribute to an environment where the uptake of new technology is facilitated by legislation and policy
Undertake projects that have a clear Return on Investment to your organisation and a benefit to society
Work in a transparent, fair and friendly manner